Contribute

This only exists because readers keep it alive.

No brand buys a place here, which is the whole point, and it means no brand is paying the bills either. The index grows when someone sends a link to a pack we have missed, it spreads when someone posts it, and it stays online when enough people put ₹499 or more behind it, once. Three ways in, and all three count.

Add a pack we have missed.

Paste the link. That is the whole job. We pull the panel, run the maths, work out the colour and write the listing. You do not have to type out a nutrition table to get a product onto the index.

What happens to it

1
We find and read the panel
We pull the pack images from the listing you sent and read the nutrition table off them, then check the figures against arithmetic that catches impossible labels: macros summing past 100 g, sugar above total carbohydrate, declared energy far from the macro maths.
2
We find a second source
A brand page or marketplace listing has to agree before anything goes live. If the two disagree, the row is published as disputed and says so.
3
It appears in Sunday's refresh
Scored by the same formula as everything else, with the sources and the date we read them printed on its page.

This part is free. It always will be.

If money were the gate, the index would only hold brands with budgets, which is the exact thing it exists to audit. If you want to help with the running costs too, .

Questions we get asked

Do I have to send money to get a product listed?

No. Sending in a product is free and always will be. Products are judged by their nutrition panel and nothing else, so a listing from someone who contributed and one from someone who did not land in exactly the same place.

Do I need to type out the nutrition table?

No. A link is enough. We pull the pack images, read the panel and do the maths. If you happen to have a clear photo of the back of pack it speeds things up, because plenty of listings never show one.

Can I contribute to move my product up the list?

No. The order comes out of a formula published on the methodology page. There is no editorial override, so there is nothing to buy.

Where does the money actually go?

Into keeping the index alive: the domain, the hosting and the dashboard behind it, and the time spent reading labels and chasing brands for figures. A UPI ID has to belong to a person rather than a project, so payments settle to the individual who runs this, but none of it is a salary.

Is this a subscription?

No. ₹499 is a one-off and a floor, not a price: change the amount to whatever you like before paying. No account, no mandate, no renewal email. Send it again whenever the site has earned it.

I have no money to give. Is sharing it actually useful?

More useful than the money, honestly. A ranking nobody reads changes nothing. A brand only has a reason to reformulate when enough people can see at a glance that its pack is 20% protein and 50% sugar.

My product is listed but the numbers are wrong.

Corrections are free and urgent. Email a photo of the panel to hi@protienbro.com and it gets fixed in the next refresh.